Ethically and authentically promote your services with me.
Ethically and authentically promote your services with me.
My professional focus is very specific.
My name is Clare, and I am a highly experienced, creative and skilled small business website designer and copywriter for ethical businesses.
Unique, authentic, honest website designs and marketing copy are my specialty. I help solo professionals, micro/small businesses and organisations reach customers and clients who NEED what they are selling.
I choose to work for contractors who aim to do good in our world. I need to believe in the work I do and this also adds a freelancer to your team who is as passionate about your work as you are.
If you are open and honest about what you do, value transparency, privacy, sustainability, have a commitment to ethical practices and are looking for someone experienced and knowledgeable to boost your online presence the right way, then I’d love to chat with you. But read more here about whether we are a good fit here first.
My unique point-of-view?
Most websites aim to reach anyone to buy their products and services – the wider the reach, the higher the sales, right?
However, magic happens when you only target customers who actually need what you are offering.
Stop wasting your marketing budget aiming for quick, low-margin sales.
My websites and online marketing help my clients create:
– ongoing long-term customer relationships
– repeat business (i.e. recurrent income)
– more regular new customer referrals from your existing customers
– much lower budget spent on advertising and marketing aiming to get new customers.
The best thing? All the above means greater success, personal satisfaction and fulfillment.
Not only is selling to an ideal client a better business decision, it’s also ethical marketing.
I’ll help you create win-win scenarios.
Case Study
Let’s say you wanted to sell a carry-on travel case made entirely from recycled materials. Your research shows your product aligns perfectly with a current slow-fashion/eco-friendly trend:
+ good value + sturdy + timeless in design + practical in function.
Your plan? Just target all travellers by investing $1000 in search engine advertising – if you get enough ‘clicks’ you at least break-even financially, right?
There is a MUCH better option…
You could instead organically target a specific type of traveller – one who values reducing their environmental impact, isn’t interested in upgrading with trends, and wants a bag that will endure many, many journeys.
Well-crafted online marketing materials AND specifically-targeted search engine optimised content would sell your bags AND you would spend significantly less on advertising while attracting satisfied customers who needed your product and then go on to recommend it to their friends and colleagues.
That’s a win-win scenario.
And that’s what I offer as a specialist small business website designer for ethical businesses.
Where I come in…
I’m here to ethically and honestly direct your marketing towards your ideal customer and secure their attention within the crowded marketplace.
When you work with me, I take the time to learn all about your unique situation. I align with your style and I take the time to learn about what makes your products and services unique so I can convey this authentically through your website and copy.
I do the extra things agencies don’t – I give personal attention, extra advice from my own business experience and exceed on what I promise to deliver.
Only after all my painstaking research do I design and develop your own original one-of-a-kind online presence – helping your business to land in front of the right audience.
Lastly, I work until you are 100% satisfied.
Keep reading to learn more about why I could be the best person for your next job (instead of soulless A.I.).
My professional focus is very specific.
My name is Clare, and I am a highly experienced, creative and skilled small business website designer and copywriter for ethical businesses.
Unique, authentic, honest website designs and marketing copy are my specialty. I help solo professionals, micro/small businesses and organisations reach customers and clients who NEED what they are selling.
I choose to work for contractors who aim to do good in our world. I need to believe in the work I do and this also adds a freelancer to your team who is as passionate about your work as you are.
If you are open and honest about what you do, value transparency, privacy, sustainability, have a commitment to ethical practices and are looking for someone experienced and knowledgeable to boost your online presence the right way, then I’d love to chat with you.
My unique point-of-view?
Most websites aim to reach anyone to buy their products and services – the wider the reach, the higher the sales, right?
However, magic happens when you only target customers who actually need what you are offering.
Stop wasting your marketing budget aiming for quick, low-margin sales.
My websites and online marketing help my clients create:
– ongoing long-term customer relationships
– repeat business (i.e. recurrent income)
– more regular new customer referrals from your existing customers
– much lower budget spent on advertising and marketing aiming to get new customers.
The best thing? All the above means greater success, personal satisfaction and fulfillment.
Not only is selling to an ideal client a better business decision, it’s also ethical marketing.
I’ll help you create win-win scenarios.
Case Study
Let’s say you wanted to sell a carry-on travel case made entirely from recycled materials. Your research shows your product aligns perfectly with a current slow-fashion/eco-friendly trend:
+ good value + sturdy + timeless in design + practical in function.
Your plan? Just target all travellers by investing $1000 in search engine advertising – if you get enough ‘clicks’ you at least break-even financially, right?
There is a MUCH better option…
You could instead organically target a specific type of traveller – one who values reducing their environmental impact, isn’t interested in upgrading with trends, and wants a bag that will endure many, many journeys.
Well-crafted online marketing materials AND specifically-targeted search engine optimised content would sell your bags AND you would spend significantly less on advertising while attracting satisfied customers who needed your product and then go on to recommend it to their friends and colleagues.
That’s a win-win scenario.
And that’s what I offer as a specialist small business website designer for ethical businesses.
Where I come in…
I’m here to ethically and honestly direct your marketing towards your ideal customer and secure their attention within the crowded marketplace.
When you work with me, I take the time to learn all about your unique situation. I align with your style and I take the time to learn about what makes your products and services unique so I can convey this authentically through your website and copy.
I do the extra things agencies don’t – I give personal attention, extra advice from my own business experience and exceed on what I promise to deliver.
Only after all my painstaking research do I design and develop your own original one-of-a-kind online presence – helping your business to land in front of the right audience.
Lastly, I work until you are 100% satisfied.
Keep reading to learn more about why I could be the best person for your next job (instead of soulless A.I.).
About Clare
About Clare
I am a passionate and ethical real-human Australian small business website designer for ethical small businesses. I specialise in designing and constructing authentic, beautiful and functional websites using the WordPress content management system (self-hosted) – giving my clients complete control over their investment, well into the future.
My specialty is combining creativity with functionality and this results in websites, landing pages and interfaces that not only look beautiful but even more importantly engage users authentically, ethically and with measurable results.
To top it off, I am also an experienced and qualified copywriter, copyeditor and content creator with tonnes of experience creating online messaging for websites, social media, email newsletters and landing pages.
I Will Transform Your Ideas into Effective Digital Experiences
My Expertise
My Expertise
Website Design
Unique, responsive websites expertly tailored to your brand’s individual needs.
E-Commerce
Seamless, secure online shopping experiences to increase conversions.
UI / UX Design
Intuitive, visually stunning interfaces for exceptional user engagement.
Copywriting
Copy that stands out and gains the right attention – without false promises.
Content Creation
Got an idea, but need a ghostwriter? I can skillfully get your message across.
Maintenance
Regular updates, advanced security and peak performance optimisation
SEO
Boost your site’s visibility with search engine optimisation (SEO) to attract more qualified, organic traffic.
Graphic Design
Cohesive, impactful visuals that elevate your brand identity and create lasting impressions.
How I work
How I Work
Research
I begin every project by diving deep into understanding your activities, your values, how you like to convey yourself, your target audience, and your industry landscape. This crucial phase involves thorough market analysis, competitor research, and in-depth discussions with you to uncover your unique goals and challenges.
Strategy
With a clear understanding from my research, I move into the strategic phase. Here I develop a tailored roadmap for your digital presence. This includes defining your website’s framework, user flows, content strategy, and key performance indicators (KPIs). I outline a strategic approach that aligns with your goals, ensuring that every design and development decision is purposeful and contributes to measurable success.
Design
This is where creativity and functionality converge! As an experienced designer, I translate the strategic blueprint into a visually stunning and user-centric design. My focus is always on creating an engaging aesthetic that reflects your brand identity BUT also ensures a seamless and intuitive user experience across all devices. Through wireframing, prototyping, and meticulous attention to detail, I will craft a design that not only looks beautiful but also guides users effectively towards your desired outcomes.
Build
Once the design is finalised and approved, I put on my developer’s hat to bring it to life with precision and expertise. Utilising the latest technologies and best practices, I will build you a robust and scalable WordPress website that is optimised for performance and security. The result will be a custom-built solution, leveraging builders like Divi and Elementor, to ensure a seamless integration of design and functionality – resulting in a website that is both powerful and user-friendly.
Experience a diverse range of projects I’ve brought to life. Each piece represents my dedication to creativity, innovation, and meticulous craft-woman-ship.
All Work
Get your free project proposal now.
Click the button below to get your free customised project quote and find out how we can reinvent your marketing.
As my free gift, my proposal even includes bonus marketing ideas you can immediately put into action – whether you go ahead and work with me or not.
Get Free Marketing Help
Who doesn’t need a bit of marketing help?
Get free small business marketing articles, customer relationship tips and heaps of free tutorials on making your website and online marketing successful – the ethical and authentic way.
Get Free Marketing Help
Who doesn’t need a bit of marketing help?
Get free small business marketing articles, customer relationship tips and heaps of free tutorials on making your website and online marketing successful – the ethical and authentic way.
