Clare Vanessa Chapman
FREELANCE WEB DESIGNER | COPYWRITEr | MARKETING SPECIALIST
I am a unique professional website designer, copywriter and content creator, having built eCommerce websites, crafted marketing copy and managed social media accounts since 1999.
WHY HIRE CLARE FOR YOUR NEXT PROJECT?
I have designed and built unique professional eCommerce websites, along with crafting and creating custom marketing copy and managing commercial social media accounts since 1999.
I offer all my clients the best of two critically important skillsets:
1) I intimately understand the practical needs of small businesses.
I come with 20+ years practical experience owning, managing and working in small business, information technology and health/wellbeing.
2) I have 15+ years of exceptional professional website design and online marketing experience.
This includes small business eCommerce websites; management of, and content creation for, social media platforms; crafting and creating expert marketing copy; and compiling budget-friendly promotional strategies for small to medium business.
Additionally...
3) I can reliably and affordably take away the burden of managing your online marketing.
While it is a necessity to promote your business, for many business owners it can easily become a time-and-energy drain – without the reward of more clients and increased income.
4) I truly value the quality of work I provide AND your satisfaction is my main goal.
If you, as my client, are not happy, then I will work tirelessly until you are.
That is my promise to you.
I choose and maintain a personal work ethic which values integrity over quick income.
Plus, I’ll also let you in on a little secret…
It’s in my best interest that you be SO DELIGHTED with my work that you recommend me to ALL your professional contacts!
Oh, and I am very friendly, a clear communicator and love to be mirthful – so working with me is a breeze!
Qualifications & Experience
* Bachelor Arts - English & Comparative Literature
(2002)
Murdoch University, Perth, Western Australia
* 11 years experience coordinating retail information technology store,
Leading Edge Computers Grafton
(1999 - 2010)
As an independently-owned store within Australia-wide buying group, I trained extensively in: professional customer service; sales; inventory management; small business marketing (i.e. on a shoestring!); website design and development; copy writing and content creation; and the burgeoning ‘new’ world of social media – which at that time most small business owners initially considered a waste of time for nerds-only!
I was fortunate to have also received national training from some of the best business minds and speakers within Australia, and have since applied much of it successfully on a practical basis with many businesses (as well as my own).
* 6+ years experience working with international alternative health company,
Australian Bush Flower Essences
(2011 - 2017)
International Correspondence Tutor, International College Course Teacher Trainer and
Facebook Page Administrator (where I built an initial page following of 12K from 0).
This experience broadened my horizons beyond retail small business, building my skills in promotion of health practitioners, alternative therapists, holistic health practices, alternative energy healers and psychic mediums.
* 30+ years customer service experience
Retail | Hospitality | Health | Education
(1991 - present)
I feel real-life customer service experience is a crucial skill for being able to create successful small business websites, write effective marketing copy and for designing any online marketing materials.
It is imperative that the person designing your marketing materials understands what it is like to actually deal with customers in person – you have to know how customers think, object and act in order to successfully write for them!
I definitely do not copy a bunch of generic text based on what other businesses have on offer elsewhere nor will I ever use A.I. as a shortcut!
Instead, what you get from me is thoughtful, unique copy, aimed at your target customer, with the aim of producing your desired outcome (i.e. more leads, more sales, etc.).
My Personal Guarantee
I am:
* Genuinely knowledgeable about eCommerce website design and real-life online small business marketing.
* A careful and clear communicator – I will always ensure I am clear about your needs before I create your quote and complete your job.
* Always striving to work with integrity and transparency – I do what I say I will do, no pretense here!
* Capable of delivering what I promise or I will not agree to do your work.
* Able to offer you my practical small business experience AND related abilities to construct effective tried and tested online marketing tools.
I offer you:
* Written copy that WILL stand out from the crowd – online and offline.
* Aesthetically pleasing, effective and functional WordPress websites
(including optional eCommerce functionality) – with the ability to self-maintain or have optionally maintained monthly.
* Effective online and/or offline promotional plans – comprising a cohesive sales funnel with website, social media, blog and direct email marketing components.
* Many, MANY related offerings – just get in touch here to see how I can help!