YOUR INVESTMENT
The Costs involved in developing your new website or materials
As a solo business professional myself, I believe in transparent pricing for my services. There’s no point looking further into a service if you don’t have the budget available.
But while the question ‘how much will a website cost me’ may seem like an easy question to answer, it isn’t. Each and every website I develop and build is unique and specific to each of my client’s needs.
Not all businesses want an online store, or a blog, or an integrated mailing list, or 15 different pages. For this reason, the basic packages detailed below are based only the average costs of prior websites I have built. However, please be aware that the actual price for your site may vary so the below represents only a ballpark figure for my pricing.
Another major consideration I urge you to keep in mind is the difference between a website that is set-up on a hosted platform like Shopify and a custom-built WordPress website designed and developed especially for a business that is actually owned by the business. These two options are not the same and you need to be sure you are not comparing apples with oranges when considering pricing! Additionally, the monthly costs of services like Shopify do not take into account the many, many hours that will be required to set the actual website up and then maintenance and troubleshooting on an ongoing basis.
So check out the pricing and packages below to see if my services are within your budget, but then do get in touch here so I can prepare your free personalised no-obligation project proposal and give you an exact estimate on what your total investment will be.
Basic Starter Package*
Starts from $779 AUD
Ideal for individuals, small and home businesses, startups and non-profits, health professionals, alternative practitioners, food manufacturers / cafés / restaurants / vineyards, speakers, authors, musicians, artists, artisans, craftspeople, professionals and anyone requiring a basic online presence. At the completion of my website build, you will own your own website (not just rent it on a managed platform) so you can effectively move it to any web host in future, giving you full control over your investment. As with all my website build packages, this website is setup to be fully extendable into the future, allowing your business to grow and add on an online store, membership subscription paywall, online learning portal and so much more.What's included:
Please see below for additional charges that will need to be paid directly to other service providers at the time your website is completed.
Basic Online Store Package*
Starts from $1418 AUD
Ideal for individuals or small to medium businesses starting an online store with secure payment cart, including health professionals, alternative practitioners, food manufacturers / cafés / restaurants / vineyards, garden centres, speakers, authors, musicians, artisans, work-from-home professionals, and anyone who takes online bookings or online payments for goods or services. At the completion of my website build, you will own your own website (not just rent it on a managed platform) so you can effectively move it to any web host in future, giving you full control over your investment. As with all my website build packages, this website is setup to be fully extendable into the future, allowing your business to grow even larger and ultimately on a membership subscription paywall, online learning portal, and so much more.What's included:
^ Additional charges for setup of a payment gateway and charges for individual customer transactions may be applicable depending on your chosen payment provider.
* STANDARD PACKAGE EXCLUSIONS
Below are some extra costs (not included in my above packages) that you will need to meet when setting up your new website.
I still set up these services for you, but you would pay their respective providers directly at the time your website is completed and ready to go ‘live’:
COMPULSORY ADDITIONAL COSTS
* Annual website hosting costs
Your web host is the company you pay to host or store your website.
Monthly costs are approx. $16 ($192 per year) and I can recommend a reliable host (ISP) who typically offers 50% off your first year’s costs.
* SSL Certificate
While technically an option, I would very highly recommend purchasing this to secure your website for your customer’s peace of mind, but also to boost your search engine presence since Google will penalise your website in search results without one.
* Domain Name Registration
This is your ‘www’ address and typically costs $29 annually, payable directly to the domain registrar.
POTENTIAL ADDITIONAL COSTS
* Stock Photos
Unless you already own or take your own photos, you will typically need to purchase royalty-free stock images from external companies and these cost on average approx. $10 each image, depending on the company you purchase from (where possible, I will do my utmost to source free-to-use images but I mention this cost as a possibility and dependent on your specific needs).
* Premium WordPress Theme
A free website theme is already included in my standard packages and will be closely-matched to your business’s branding. However, in some instances you may require a specialised theme, such as for an online course portal.
* Premium WordPress plugins
In the same way I include a free website theme, I also use free WordPress plugins to meet your needs wherever possible. However, in some cases paid premium versions of these plugins may be required to meet your requested functionality or for specific requirements such as booking systems or to create certain functionality such as updating product data in bulk.
* Outsourcing of Specialised Work
This might include specific creation of code or specialised theme modifications or troubleshooting unanticipated software conflicts (e.g. paid support time or modification with the theme or plugin developer). In the instance that this is needed, you will be given a detailed quote beforehand.
PREMIUM ADDITIONS I OFFER
Add my below services to really grab attention, look professional and avoid downtime!
* Monthly Website Monitoring & Maintenance
This includes security updates, weekly external data backup, monitoring of firewall and illegal access attempts and priority action to safeguard your website in the event of a brute-force website attack.
* Custom Content Creation
Basic generic content and professional editing of content you supply is included within my standard packages, but if you prefer expertly written content – specially crafted for your business and industry – I offer this service at my standard hourly rate (see below). I can also offer a special bulk-pricing quotation if you would like all your website’s content created and crafted especially for your needs.
* Spam Filtering Software
Often spammers find the contact form on a website and can bombard you with hundreds of emails per hour. Aside from being incredibly annoying, it can also be quite serious and get your email address or website blocked from the host’s servers until the problem is resolved.
To avoid this, I highly recommend this optional paid plugin – which costs on average between $9 – $12 USD annually – and ensures you avoid this potential hassle and website downtime. If you request this at the time of your website build, I don’t charge any extra to set it up for you.
* SEO Keyword Research
To assist in gaining increased search traffic for your website, I can research the most popular search terms for your industry and ensure this is expertly and naturally inserted throughout your website pages and block posts to gain greater visibility for your website and higher search engine rankings.
This information can also be used by you to use more effective hashtags and descriptions in your social media and other online marketing.
ALL OTHER FREELANCE WORK
Standard rate $59.00 AUD per hour
For any individual, professional or organisation
For regular long-term work, I am happy to create a proposal with a set package total – above rate applies to casual jobs.
>> Copywriting, document editing.
>> Creation of small business marketing materials – blog articles, copy for web pages, etc.
>> Editing existing websites.
>> Troubleshooting website issues.
Don’t see what you need listed here? Please do get in touch to discuss your needs!